hannahjokoch 437, Hannah Koch

Making a Film is Hard, I should Have Known that

by: Hannah Koch

At the beginning of my project I was so excited I thought I had created such a unique idea and that that excitement was gonna drive me to the end. I thought to myself “I’ve seen a thousand documentaries surely I can make one myself” what I wasn’t thinking about was the amount of people behind it. Here I am attempting to do everything by myself. This Include: writing, scheduling, directing, filming, interviewing, and editing. All of this on top of this being my first film project I didn’t really know what I got myself into. I completely underestimated how much work it takes yet I have managed to slowly figure it out and I am so proud of myself for that. I dedicated a lot of time and energy into pre-production, most of it was completely out of my comfort zone. For example, reaching out to some guys who were on an ABC show, in no way am I qualified to do that but I did it anyway and it paid off.

” A mural in the Kanga Coolers office”

I Got It!

I felt like I had prepared so much in my pre-production phase but when it came time to film I felt like I had done nothing at all. I knew if I waited for the last minute to film I would hate myself, so I took the leap and scheduled my first interview. I was so nervous because I had no I idea what I was doing but then I realized that that is completely ok and guess what? The interview went so well! ll the right supplies I had my camera, I rented out two tripods, another camera and some lights. Well I get to the interview and to my dismay the video quality of the second camera was terrible so I made a judgment call to scratch it and that was ok as I was just gonna try again at the next one. Unfortunately due to my poor planning I chose to wait until the hour before my interview to rent out equipment. Obviously this was a mistake and lets just say I was struck with my own camera and tripod that was trash. However, I made that work too and I was happy with the footage. Thankfully, for my most recent interviews I have successfully been able to use the two-camera method. My moral of this story is I have learned to plan better and I have learned that you always need a plan B when it comes to filming because plans always fail and you just have to accept and overcome. Looking back on it there a few things I would have changed but overall I was genuinely impressed with the work I had done. . Since my first interview, I have conducted a few more of the guys at Kanga Coolers and I learned from every one of them. The team at Kanga could not be more helpful they have given me so many resources to use for my documentary and have given me some ideas that I wouldn’t have thought of. The guys at the company have really grown to appreciate my project which helps me validate my work and even invited me to join their “Fun Friday” dinner as a friend of the company.

Why You Should Do It

As I am nearing the end of my filming and production process, I look back and realize how proud of myself I am doing something I have always wanted to do and I am somehow doing a great job. This has genuinely been such an incredible experience for me, I have learned so much, and I have met some amazing people through Kanga Coolers that I know look up to and none of this would have happened if I hadn’t put myself out there. Going off of that, I have learned that in order to be great at something you have to start doing it.

hadleyrobbins Uncategorized

Learning to Detour Rather Than Sitting at the Roadblock

By: Hadley Robbins

Have you ever travelled with sixteen other women where everyone has an opinion on where to eat, what to do, where to stay, etc.? After going to Nashville for fall break this past weekend with a group that size, I would equate our day to day struggle on making decisions to some of the issues I have run into in the production phase of my individual multimedia project.

Don’t Stress, Divert.

The biggest issue I have encountered thus far is finding a date for the photoshoot. I have had to change the shoot date a few times now, which is totally expected when working with twelve individuals to find a time that works for everyone but, it sparks panic for someone who is a huge planner AND has a type A personality. It also does not help that October is the busiest month of the semester with fall break, Homecoming and Halloween taking over three of the four weekends. BUT, things do not always go as planned and I constantly have to remind myself of this, so what do I do when this happens? I work on the aspects of my project that I do have full control over such as curating the outfits, and editing the narrative.

Styling Process

Originally, I thought that organizing everyone’s outfits was going to be the most difficult part. Turns out, this has been the least stressful part (*knock on wood*). To start this process, I wrote out a detailed outline consisting of what 50’s, 60’s, 70’s and 80’s women’s fashion entailed. To visually understand and gather inspiration, I created Pinterest mood boards for each decade. From here, it was and still is, for I am not done yet, my job to piece the outfits for my models together. One of my friends’ moms volunteers at a clothing donation place, Safe House Ministries, Inc. and was kind enough to lend me a few pieces from the 50s and 60s – checking three out of twelve outfits off. My friends have been really helpful in pulling items from their own closets and envisioning how they’re going to do their hair and makeup to create the final look.

My Pinterest boards

Perfecting the Narrative

Writing for digital media is so different from writing an academic paper. As a college student, I constantly alternate between the two forms of writing. I often have to remind myself that it’s not about proving academic credibility, but instead, keeping readers hooked. You have to get over the fact that digital writing feels so casual, because it’s supposed to be that way. You’re supposed to connect with your readers. For my individual project, the tone and language of my narratives first draft was more academic than blog style. It takes time and practice to get back into the swing of writing blogs. To refresh my memory, I went back and read some of my old blog posts. Even just writing this blog post, I feel more confident about editing my narrative. 

My favorite place to work in my apartment

If there is anything to take away from this post, remember to not rush the process because good things take time. I was reminded of this while reading Austin Kleon’s, “Show Your Work,” in which he talked about how going through the steps of starting a project can make us vulnerable. With that being said, if you feel yourself start to stress or panic, use those feelings to fuel motivation and work on something else until you have calmed down and are ready to go back. 

cbrick00 Uncategorized

A Few Bumps Along the Course

I never knew how difficult it was to have an explicit vision one day and then have it be completely transformed the next. As I began to plan out my Individual Multimedia Project on Kyra Cox, a Division 1 twenty one year old Afro-Latina golfer, who is trying to change to change the face of gold one step at a time, I realized how many times my vision for this project would change.

I have realized how it is a very powerful and hard subject to capture not only through words but multimedia elements. I originally envisioned my project to include two interviews with Kyra Cox and her idol, Troy Mullins, to talk about the life as a black female golfer and the discrimination and struggles that come with it. There are struggles that I have come upon while writing this long form narrative. Some bumps int he road have included how difficult it can be to write a personal profile about how difficult and exhausting it can be to feel as though people put you down and tell you how you shouldn’t be playing a sport based on your physical attributes. It was hard to not focus on just the negative but also the positive and how golf has truly changed Kyra’s life.

The First Bump in the Road

My original storyboard included the history and Title IX issues that includes black female athletes have had a lack of involvement and mistreated in the predominately white male sport of golf. However, I have completely changed my vision and storyboard. My biggest dead end that made me change my vision was trying to communicate with Troy Mullins, who is constantly traveling the world as a Professional golfer. She responded once to my direct message on instagram and agreed to interview then left with no communication after that. Similar to my Group project, with the Furman University Football department, it is hard to work on another person’s schedule. I have learned it is necessary to have a backup plan and stay on your toes to be ready to change plans just in case your client does not work on your timeline, or lacks communication. Another bump in the road was how difficult it has been to shoot b-roll with Kyra Cox. Recently, we have had a lot of rain here in South Carolina and Kyra has been traveling a lot as she is in season for golf which makes it difficult to schedule time to shoot with her. 

Times Have Abruptly Changed 

I am currently working on making Kyra Cox her own Personal Profile that she can use to promote her golf game, whether that is through her future career of playing professional golf or being a sports broadcaster. It was difficult to go from originally making a very interactive website to having the right medium of long form narrative and digital elements in order to let the users serve as self-sufficient consumers. If your website is a good active networking site there will be great potential for high user experience. However, all you can do is do your half on creating a good interactive and engaging website and the users will interact with the site.

“This makes networking into a kind of self-maintaining system with a life of its own– the creators need only to set it up, sit back, and let users and their actions be the driving force”

“Multimedia Storytelling,” Gitner, pg. 123

I continue to work on making to make Kyra’s personal profile into some sort of PSA that acknowledges how to change the stigma around golf being a predominately white male sport as I highlight how Kyra says, “anyone can play the game of golf as long as you have the drive and determination to do so.” 

Overall, I believe that every producer has to hit at least one bump along the production phase in order to produce content that is not just engaging, but also informative.

rosemarycruse26 437

Production problems: Learning from your Mistakes

When starting a project it is easy to get ahead of yourself. You have a million ideas rushing through your head and the phrase “Go big or go home” is your motto; this is exactly how i felt I had when I set out to begin my multimedia project on Lily on Film. 

My excitement led me to come up with an idea a little too large for my reach at this point of my experience level. This excitement also led me to stray from the logistics of working on a timeline and access to my subject. 

This thought process quickly led to many problems once the pre production phase began. The first problem I ran into was crafting the long-form narrative that would be the centerpiece of my project. Crafting this into a well-rounded and impactful profile on Lily was a hard task. I had so many exciting things I wanted to mention but my execution left my narrative confusing and disinteresting. To help organize my ideas better, I drew ideas about writing a compelling profile. “A traditional profile blends facts, biographical information, quotes, and visuals. Then it’s all arranged in a narrative that has a clear beginning, middle, and conclusion,” this advice from the profile is something I plan to incorporate in the editing of my narrative. So now back to the drawing board….

Currently, I am in the process of fixing this problem. I am working on refining and narrowing my scope to better create a profile on Lily Cruse. I was to create a dynamic story that embodies the unique aesthetic that Lily’s brand exudes. 

A screenshot of Lily’s website

The second problem I faced was the fact that my subject, Lily, lives roughly nine hours from me. The problem really came to light when I realized that I would only have one true visit to Tampa to gather all the visual content I needed. This resulted in an immense amount of stress and pressure to ensure I got what I needed on that visit. To counteract this problem I have come up with alternative routes to my original plans of a documentary video and instead, narrowing it to shorter, more interview-style videos throughout my landing page.

The final problem faced was technical difficulties, of course, these happened while I was on site filming. My camera began to fail, crashing and canceling the recording, and was having a really hard time with white balance. In ‘Design is Storytelling’ the author discusses camera equipment and techniques to improve your knowledge of your camera. Having this reading helped me to troubleshoot and refocus my white balance to solve my problems.

Screenshots of the website I am currently working on!

All in all, the lesson I have learned in production is that sometimes going big might not be your best route. Sometimes it is more important to refine your skills and look at your projects with a more realistic perspective.

alexishildenbrandt Uncategorized

Changing It Up

Capturing the kind of environment that coffee shops create and the things that coffee shop owners care about has been so interesting and so much fun. Being in a coffee shop always makes me happy and excited to be in a creative space. In fact, I am at one as I write this!

This coffee guide is coming together at a much slower pace than I planned. Because my project revolves around talking with so many different people, finding a time to interview the owners of the shops I want to feature has been incredibly difficult. With a heavy class schedule on my end, and obviously a very busy work schedule on the owners’ side of things, lining up a time to meet has not been working well. I reached out to five different coffee shops: Mountain Goat, Unlocked Coffee Roasters, The Village Grind, Barista Alley, and Bridge City Coffee. The only shops out of those five that I have completely interviewed are Unlocked Coffee Roasters and Mountain Goat. Coordinating with other people’s lives is the most difficult part I have noticed about my individual project and the group project.

I reached out a few weeks ago to set up interviews for the use of short videos about their shop. My original plan was to mention a plethora of shops here in Greenville in the narrative and photography, but only do feature videos on the five shops mentioned. My idea as of now is to use the photography element for the shops that I cannot schedule interviews with and use video for the ones I can. I made a mood board for what I want the photography piece to look like which should stay the same as the original plan. The videos, however, I feel like I may have hit a dead end with for some of the coffee shops, so I will do a heavier focus on few rather than doing a wider scope on many.

What you see above was part of my storyboarding. We talked about this earlier in the semester and how important it is to storyboard your ideas before walking into something. The chapter on storyboarding in Design is Storytelling helped me to formulate my ideas in how I was going to storyboard all of the pieces.

“Designers produce storyboards to plan the actions that take place on a digital screen when a product is being used.”

Ellen Lupton, Design is Storytelling

Going into each shop I have filmed in, I took a list of shots I knew I needed to capture. I had to plan this out because I wanted to get in and get out as fast as I could so I didn’t interrupt anyone else’s work day. Below is the list of shots I wrote out when I visited Unlocked Coffee Roasters. The shots go along with what the owner talked to me about in our interview.

  • The outside and location of the shop
  • Scan menu on wall
  • Barista making a drink
    • Chocolate espresso
  • Bakery items
    • Pan de bono – going into the oven and coming out
  • An item being handed to a customer
  • People gathering in the shop
    • Film it empty and then full
  • Show coffee beans being roasted
    • The whole process of in the roaster to coming out

My idea still remains the same of using photography and video as my multimedia elements though it will look different than I had first envisioned. A multimedia story called One Block about people in New York City has given me some inspiration to pull from in regards to what I want my website to look like. Below is an element on this specific multimedia platform that shows different people doing the same action. I plan to use that in my coffee guide with the baristas handing me a coffee. 

The positive thing is about not being able to set up interviews with some of these coffee shops is that I was able to change the trajectory of what I am doing before I filmed a ton of b-roll. That being said, I don’t have any unusable footage or photos from what I have already shot. I still have a long way to go, but I am going to be wrapping up b-roll this weekend. Fingers crossed!

hannahjokoch Hannah Koch

The Key to a Great User-Experience

A post about improving the User-Experience from a design standpoint by Hannah Koch

A Need for Clarity

My Group and I were given the daunting task of fixing many issues with the way Furman Universities Counseling Center is marketed to resolve frustration of the student body when using the website and to provide clarity about how the counseling center is operated. Since Furman Students did not understand how to work the website or what exactly they were getting in to it often left them dissatisfied with the care they received simply because they weren’t properly educated on how their system works. One of the major causes of this was the lack of education on the “stepped-care model” which we somehow needed to fix.

The Current Stepped-Care model Diagram

Ideas are Cool but How Do You Execute Them?

Going into our project we knew that we wanted to create a video for the counseling center to explain the stepped-care model but… how do we make a video when you can’t violate people’s privacy. Then, we made the bold decision to animate our video. We wanted our video to be three things…

  1. Informative
  2. short
  3. engaging

Based on these goals, we created a great story line and script that we felt were worthy of explaining the model. Initially we wanted to have a story line with our schools mascot as the main character. After several group meetings we realized this approach probably wasn’t best so back to the drawing board. We ultimately decided on doing something strictly explaining what the model was. In order to plan our video we decided it would be best to write our script before we created the storyboard which made the process of knowing what we wanted visually much easier in the end. Here comes my struggle I have absolutely NO idea how to do that. I thought “oh it can’t be that hard”, well it took me about three hours to get a ball to bounce on adobe animate after countless YouTube tutorials so the reality of that being our animation platform became very unlikely. Our teacher kindly showed us some animation platforms that, thankfully, are much easier to operate.

Taking a Bad Website to a Great One

In Multimedia Storytelling it says “When designing a site it is vitally important to understand your audience” (pg. 144). This is incredibly important to me as the objective of this project is to provide the audience with a better experience. In order to better understand the audience I walked through the website as if I was in need of the counseling center services. I found out that the current website is…not good. Aside from it obviously being outdated, it lacked clarity and practicality which I set out to fix.

The current Landing Page

Thankfully, this summer I gained a lot of experience working with a brand and knowing how to create online content that was “on-brand” for them. Despite never creating a website due to my past experiences I felt very confident going into this part of the project. I have learned about wire-framing a lot in class but to be honest I have not been doing this. Instead my method has been just playing around with my platform Wix, until I am happy with the results. One of the major issues in using the current website is that it is incredibly difficult to actually locate the tab for scheduling an appointment. I assumed that most students who go on the site do not want to read a thousand things before they get to that. So to fix this I put scheduling an appointment, front and center on the landing page. Although, I am not done with the website I still need to plan for the images I want to take to feature on the website, and add several other things I am very happy with how it is looking and functioning.

progress on Improved Website Design

Success in Sight

Although there is still so much to do in our project such as:

  • meet with Director of Counseling Center
  • re-create the video story board
  • animate the video
  • take pictures for website
  • work on website

I am proud of the work I have already put into this. Although parts of this project have taken me out of my comfort zone it has ultimately made me more confident in my abilities. At the begging of this I was honestly stressed an unsure of how I could accomplish this and make my client happy. Now, despite the work still needed to be done I can see the finish line and it is looking good.

hadleyrobbins Uncategorized

Elements of Creating A Success Story

A Child’s Haven’s logo.

By: Hadley Robbins

For the group multimedia project assigned in, my partner, Alexis Hildenbrandt, and I are creating a success story video for a local non-profit, A Child’s Haven. Our client, Emily Harper, wants the video to show what the program does for children – how they were prior to starting at A Child’s Haven and how they have grown since being enrolled. On top of that, she wants us to make the video informational, so they can show it to prospective families. In pre-production, Alexis and I have researched sources for inspiration and learning purposes. We looked at past videos made by A Child’s Haven to understand their brand identity and vision. For learning, we also looked at their website and spoke to various clients to gain a better understanding of the program and all that they do for children. As for sources of inspiration, we read some of Make-A-Wish South Carolina’s wish stories to learn how to create a success story. Last semester, I interned with Make-A-Wish South Carolina and wrote wish stories, so my experience with that has helped me tremendously in knowing how to successfully capture a child and their families story. 

Concept Development Process

Alexis and I interviewing A Child’s Haven parent.

When going through the pre-production process, it is important to follow a concept development process. Alexis and I designed ours when we met with our clients for the first time. We identified their need, – the success story – talked about their target audiences, – pediatricians/physicians, social workers and teachers and started brainstorming how we would create a strong video. We began acting on our development process last week when we went to A Child’s Haven to shoot an interview with one of their clients. Our interviewee did an amazing job – showing emotion that will hopefully inspire our audience. After we had asked the interviewee all of our questions, an unexpected moment happened where our interviewee continued to talk about her child’s experience and tears came to her eyes. Alexis and I quickly turned the camera back on to shoot the moment. This was something chapter one of one of our readings, Multimedia Storytelling, touched on. It talked about how “unguarded moments” can happen at any moment and it is important for storytellers to be “on the ball” all the time to catch the “perfect” moment.

Emotional Journey

Another concept that Alexis and I have been utilizing from our reading, Design is Storytelling, is the emotional journey. The emotional journey consists of “the feelings those events inspire.” This concept has great importance to us because one of our main goals with the success story is to evoke an emotional response from our audience. We hope to shoot real, candid content that will inspire individuals to get involved, speak highly of A Child’s Haven and refer others who might benefit from the program.

Alexis and I are continuing to work on completing our development process. We are going back to A Child’s Haven on Thursday, September 23, to shoot b-roll of the children during their school day, engaging in activities dealing with emotions, which is one thing that A Child’s Haven is designed to help children with. 

alexishildenbrandt Uncategorized

The Ability To Change Their Life

When a child’s happiness is stripped away from abuse, trauma, or troubling life experiences, it becomes incredibly difficult for them to learn and behave. Parents begin to struggle with how to manage their kid’s tendencies, learning behaviors, and overall demeanor. A Child’s Haven is the hero in this situation. 

A Child’s Haven is a place where children can receive therapeutic care. It functions as a daycare but has onsite therapists who can talk with a child if they have an episode due to anger, sadness, frustrations, etc. Hadley and I are fortunate enough to work with ACH this semester to produce two success stories for them in video format. We both believe that this place can work wonders and benefit these children so much for their lives in the future. 

Success Stories & Vision

Emily Harper, the development and marketing manager for ACH, is who Hadley and I are working closely with this semester. She has communicated their vision to us so that we can make it happen. The goal for the end of the semester is to capture two separate families and their experience with their child being at A Child’s Haven. We have already conducted one interview where we talked with mom, Shantel Ritter, about how this therapeutic child care has helped her son, Jahlil. 

Hadley and I interviewing Shantel

Shantel said in our interview with her:

“I think he is learning how to identify his emotions at this point and how to regulate. He’s learning some coping skills and how to calm himself and self-soothe a little better than he’s ever been before. So it’s amazing.” 

This is the kind of experience that Hadley and I are going to be capturing through interviews and b-roll. We want real, emotional stories paired with heart-warming b-roll of the child learning and practicing the things he or she is being taught.

This is where we will use what we have learned in Design Is Storytelling by Ellen Lupton regarding emotion. We want to really evoke emotion from the viewers so that they might feel led to become a donor or recruit children to the learning center.

“A great story does more than represent emotion from a distance. It makes us feel an emotional charge.”

Ellen Lupton, Design Is Storytelling

I plan on using Don Norman’s three layers of user experience in the creation of these videos as well. Understanding the visceral, behavioral, and the reflective layers of a story can really drive it forward to produce the best thing for your audience.

What’s Next?

As mentioned, Hadley and I have already filmed one interview and collected a small amount of b-roll from an open house event on September 14th. We are going to film all of our b-roll this week to start piecing together the emotional aspect of the stories. Once we have our b-roll, we can create a real plan for the layout of the video even more than we have already done.

Working with A Child’s Haven is an honor. I want to produce the best possible videos we can for them because what they are doing at their facility is going to change the lives of the children who spend time there. I can’t wait to turn these videos into an emotional journey for the viewers to go on.

“Emotions affect the design of anything… The success of a product lies not just in its basic utility but in its meaning in the lives of its users.”

Ellen Lupton, Design Is Storytelling
cbrick00 437

Changing the Future, One Snapshot at a Time

The New Paladin Way

INNOVATE. REFINE. PRODUCE.

The Furman University Football team is a small Division 1 team striving to make a name for themselves, not only in the SoCon division, but in the midst of two big time multi national title champions, Clemson and University of South Carolina. The Paladin Marketing Department has struggled to gain fan attendance at the Furman Football games. The Furman student body and the local Greenville area are more consumed in the high energy and well known teams that surround us that they aren’t as willing to go to a small school and low energy football game.

The New Fan Experience

Jason Donnelly, the Athletic Director at Furman, is eager to change the stigma and attitude people have had towards Furman’s football games. He created the “New Fan Experience,” that includes live music, food trucks, games, children activities, a student tailgate inside the stadium, and beer and wine concessions, in order to increase attendance rates at the Furman football games.

The goal of this multimedia project is to capture the New Fan Experience and advertise the new Furman Way of tailgating in order to change the atmosphere of a Saturday game day at Furman and increase the Furman Fan Zone!

The Furman Student Section Sep. 4th, 2021.

_____________________________

Beginning Approach

I began to approach this topic by figuring out how to display the new Furman Tailgate to the community, and the best way I could think of was to create a new hype fan experience that is engaging to all audiences including all the different elements of the first tailgate on September 4th, 2021.

Our client for this project is Ty Osbourne, the Assistant Athletics Director/Marketing & Fan Experience, he thought it would be a good idea to include not only a hype video to increase attendance but to include a portion of a video where we would highlight 3 players unique stories to invest the fans in the lives of the players. However, with the information that Ty gave Rosemary and I we didn’t think the two different emotions of a hype video and pulling on the heart strings would be good in one video. Through this experience of organizing and agreeing on what would be best for the project with the client I have learned that we are all amateurs in what we do and we learn from other amateurs in order to become successful and learn what works and doesn’t work.

“We’re all terrified of being revealed as amateurs, but in fact, today it is the amateur— the enthusiast who pursues her work in the spirit of love, regardless of the potential for fame, money, or career– who often has the advantage over the professional.”

Show Your Work, Kleon, pg. 15

Refined Approach

In order to portray a hype fan experience we need would need to create multimedia that would help the narrative. We need to evoke a happy and spirited video in order to give off the mood of the fun and spirited New Fan Experience!!

After brainstorming and working with Ty’s idea, we came to the conclusion that the best way to create a multimedia element that would not only solve the problem of low attendance rates, having a more spirited fan base, not a having a lot of spirit around football games, as well as including content that would line up the narrative we decided to just make a hype Fan Experience video. The video would not only include the tailgate content of the students section but of the all the pregame activities with the children and families! Not only the client is happy with where we are going with the multimedia story but Rosemary and I are also very excited to see what our innovate brains put together for the Furman community!

Takeaways

  1. If you are working with a client, take the guidance and ideas they give you and give them some of your guidance and vision as to what you think would be better path to display what they want.
  2. Use your strengths when creating your content.
  3. Make sure your multimedia elements are lining up with the narrative of the story.
  4. Your media elements should be not only evoking the emotions you want your audience to feel.
  5. Make sure you are solving the issue the client is posing.

“That’s all any of us are: amateurs. We don’t live long enough to be anything else.” 

Show Your Work, Kleon, Pg. 14
Raleigh Cothran Uncategorized

Greenville Ninjas

At the start of the month I wasn’t entirely sure what I should propose for my project. It wasn’t until a weekend, just outside the city limits of Greenville, where I was having lunch with my uncle, Scott “Bootie” Cothran. Bootie is the owner of a gym that had opened up right around the start of the COVID-19 pandemic. That’s when it suddenly hit me, that I should do a story and background on the gym and the other owners, and why it’s already becoming such a popular spot for Greenville locals. Luckily this was the first one that I really decided on so the idea hasn’t changed too much, but I do know that I will be focusing on the founders and owners, as well as their back stories and reason for starting the business. The gym itself also will play a big part in my project, and I’ll use the events and classes that they offer to reach my audience as well as normalizing the owners. I’m very excited to fully engulf myself with this project and share it with locals of the Greenville area.

The resources and research that I have done mostly consist of getting in contact with all of the owners, not just my uncle. But, I know that some of my biggest sources will be their own individual backstories and personal accomplishments. I’ll conduct interviews with the four owners and I’ll provide visual evidence through video and photography to enhance their stories.

I will first need to get to know the owners of the gym, Motive School of Movement, and get some media of them at work. Also, I’ll need to create a bio for each one to pair up with media of them and their interviews. I’ll also be attending specific classes and events that are held at the gym, to provide a more in-depth story to why this place is one that locals should consider coming to and learning more about. In order to do these things, I’ll have to get interviews with not only the owners but some of the clients that are members of the gym.

Most of my media will consist of actions shots, this is because I can think of no better way of trying to portray the fun and energy that could be had at Motive Movement to locals. Some media may tie into the past of the owners, and this will allow me to really ground their story and help the readers and viewers relate and get to know them. For the main goal of my multimedia project I want to try and expose more locals to American Ninja Warrior and Motive Movement as a whole by really getting to know the owners through their stories and sharing their passion for the sport and the community that they have been able to build here in Greenville, SC.