Preproduction phase: Lights, Camera, Rewrite?

I think the first thing that this project has taught me, is the importance of flexibility. Now yes, getting that perfect angle on a shot might require some flexibility, but the kind I’m talking about comes on the drawboard.  

When Caroline and I first started our group project we had a completely different idea as to how the storyline would turn out. We had planned to go the more dramatic route for our story. We would highlight three unique players on the Paladin Football team through three short interview style videos and a long form narrative discussing their lives and how Furman has affected them. We were also going to create a larger video that discussed and highlighted the new tailgate protocols and fan experience. The more we worked the more things seemed to fall apart…. and this exact experience taught me that sometimes you have to go back to the drawing board. Both of us have the skillset to produce what we had originally planned but, content will never work when you try to do too much at once. Show Your Work touches a lot on this concept of ‘less is more’ and reading this is class helped both of us realized it was time to reign things in and regroup.

Back to the Drawing Board

With a fresh and more concise perspective, Caroline and I were able to create a new and improved story arc for our project. Our project will on one main “Hype” video. This video will highlight the new fan zone experience and show just how fun a Furman tailgate can be. We will also create a landing page for this video that will include a few graphics, the football schedule, ways to get involved, the new tailgate protocols and how to purchase tickets. We will make the landing page with only the most important things, as well as quick and easy to navigate.

Get Our Heads In the Game

So now that we have a solid plan and a story arc that we are proud of, what’s left? Well, to put it in football terms… it’s time to GET OUR HEADS IN THE GAME! Caroline and I already filmed at the first home game so we are set to start editing and creating our content. So I guess all i really have left to say is, be flexible with your content creation and ROLL DINS!